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Rand's lecture drew much laughter from the audience. He told many stories about his different logomark presentations. One that particularly stuck out was the story for the NeXT computer logomark. Rand spoke about how as Steve Jobs turned each page of the presentation booklet Jobs' smile seemed to grow bigger and bigger until finally he reached the last page and asked Rand, "Can I hug you?" and Rand replied "Sure." He then commented, "You know you've made a good logomark when your client wants to hug you."

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Fonte: MIT