J O H N · M A E D A

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Regardless of age, all the best innovators are very playful thinkers. They've managed to not lose that part that is the artist and the creative soul. My favourite moment is when you see children draw pictures, because at some point they go crazy. They'll draw a horse with 18 legs and 17 eyeballs and it's purple and that's great. But then one day someone says, 'That's not the way to draw a horse, it's got four legs and two eyes and is never purple'. At that moment we've shut imagination down as we've become truly market driven.

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John Maeda