G R A P H I C ? D E S I G N
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It may be time to completely overhaul the reliance on the idea of the "medium" that has traditionally tied graphic design to a trajectory that may now only be leading it to extinction. For me, the necessary critical discourse around what it means to be a graphic designer in the second decade of the twenty-first century has opened up ideas about the process of communication, and language in general; and in so doing it has shown that designers’ skill set is transferable outside and beyond the confines of the visual. I say that the sensibilities of the graphic designer, the understanding of the transfer of information, that has always been at the heart of the profession, could be well used outside of the creation of things, but instead in the construction of ideas. Design does not have to be solely confined to the translation of information and knowledge but should also be involved in its creation.
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Robert Hetherington, The Reconfiguration of a Discipline
It may be time to completely overhaul the reliance on the idea of the "medium" that has traditionally tied graphic design to a trajectory that may now only be leading it to extinction. For me, the necessary critical discourse around what it means to be a graphic designer in the second decade of the twenty-first century has opened up ideas about the process of communication, and language in general; and in so doing it has shown that designers’ skill set is transferable outside and beyond the confines of the visual. I say that the sensibilities of the graphic designer, the understanding of the transfer of information, that has always been at the heart of the profession, could be well used outside of the creation of things, but instead in the construction of ideas. Design does not have to be solely confined to the translation of information and knowledge but should also be involved in its creation.
»
Robert Hetherington, The Reconfiguration of a Discipline
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